McDonald's Russia: A Jewel in the McDonald's Emerging Market Operations? |
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Abstract:
It started by developing the food processing unit and training the local suppliers. McDonald's became an instant hit in the country where the culture of fast food was as new as the burger. The company experienced many obstacles along the way but it continued its slow and steady growth in the country. As of 2010, Russia was one of its key markets in Europe and some experts considered it as the jewel in McDonald's system. Issues:
» To understand entry and expansion strategies for an international company. Contents:
Keywords:Entry strategy, Expansion strategy, Globalization, Political environment, Regulatory environment, Competition, Operations, Culture, Pricing, Purchasing, HR Strategy, Russian fast food market, Emerging market strategy, Russia, Mcdonald's McDonald's Russia: A Jewel in the McDonald's Emerging Market Operations? - Next Page>>
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